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Display Ads - The standard advertisements that appear among the editorial sections of a publication in (Black & White or Full colour) and is not grouped according to classification (as classified advertisements are). It normally employs illustrations and varying type sizes and bases its rate structure on agate lines, column inches, or fractions of a page.

Non Display Ads - These are advertisements that are grouped into categories or classes such as Classifieds, Announcements, Notices, Obituaries, Tenders, Change of Addresses and etc.


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Launched in October 1999 by Blu Inc Media Sdn Bhd ,EH! Shows modern Malay women how to look good and feel good by inspiring them with the best in fashion and beauty. EH! has remained a top choice for women with discerning tastes in fashion and beauty. It is the complete guide for early adopters of cutting-edge trends around the world. EH! has everything and anything in a woman's world covered. Love, sex, career, money, fashion, glamor, health, where to go, what to eat and where to be seen. EH! is best defined as a pleasurable, informative and practical read.

Circulation: 48,000 Readership: 105,600 Cost (FPFC): RM 5,500
  :   Blu Inc Media Sdn Bhd
  :   Tabloid
  :   Bahasa Malaysia
  :   Lifestyle - Women; Beauty
  :   Nationwide
  :   Monthly
  :   Offset
  :   Full Colour
Circulation & Readership
Circulation Info
  :   48,000
  :   Publisher's Data (Jan 2015) (Non Audited)
Readership Info
  :   105,600
  :   Publisher's Data  (Jan 2015) (Non Audited)

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Rate card
  :    RM 5,500.00
  :    RM 114.58
  :    RM 52.08
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50 Days N/A
45 Days N/A
35 Days N/A

Includes Weekends , Includes Public Holidays
Material Requirements
- Be in PDF processed using Acrobat Distiller.
- Have embedded fonts above 8 points. Not artificially stylized.
- Be in CMYK format
- Have images not lower than 300dpi
- Be no more than 310% ink weight
- Be the correct size with a 3mm bleed included

Blu Inc requires that a hard copy proof made from the transmitted file be in ISO Coated Forgra 27L. icc. In order for Blu Inc to match proof colour within 85-90%, all proofs must have the Blu Inc GMG colour control bar or the MediaWedge V2 colour bar with an attached pass/fail sticker indicating compliancy. Blu Inc will not be responsible for any colour not adhering to this standard .

All submitted fonts (for digital files) must be for MAC OS (no PC fonts). Illustrator and Freehand files should have all fonts converted to paths/outlines.

SPREADS - Advertisers using facing pages as a spread may extend matter to the centre fold line on each side. However, there is no guarantee of alignment or precision of folding in all copies

Digital Transmission :
Blu Inc prefers files to be delivered through the Quickcut Network. Quickcut, checks the intergrity of files before they are sent to Blu Inc so that your files will print correctly. Blu Inc cannot accept responsibility for or fix files submitted via CD, email or other suppliers.

Clearance for BluInc magazines should be a minimum of 6mm due to this space being visually lost in the spine. Any cross over should be double imaged across the gutter, included within the 3mm trim. Please ensure that your creative layout takes into consideration that this visual area may vary in depth depending on the page number. Do not place essential information in this critical gutter area.
Accepts Digital Transmission  
Advertisement sizes
Full Page 275.0 x 210.0 281.0 x 216.0 255.0 x 185.0
Half Page Horizontal 137.0 x 210.0 143.0 x 216.0 125.0 x 185.0
Half Page Vertical 275.0 x 105.0 281.0 x 111.0 255.0 x 90.0
1/3 Vertical 275.0 x 70.0 278.0 x 73.0 255.0 x 60.0
2/3 Vertical 275.0 x 140.0 278.0 x 143.0 255.0 x 122.0
Outside Back Cover 275.0 x 210.0 281.0 x 216.0 255.0 x 185.0
Inside Back Cover 275.0 x 210.0 281.0 x 216.0 255.0 x 185.0
Inside Front Cover 275.0 x 210.0 281.0 x 216.0 255.0 x 185.0
Contact Us
Asia Times Sdn Bhd
General News
National, World, Business/Finance, Sports, Lifestyle/Entertainment, Regional (Local Happenings), Classifieds
East Malaysia
Web Offset