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Display Ads - The standard advertisements that appear among the editorial sections of a publication in (Black & White or Full colour) and is not grouped according to classification (as classified advertisements are). It normally employs illustrations and varying type sizes and bases its rate structure on agate lines, column inches, or fractions of a page.

Non Display Ads - These are advertisements that are grouped into categories or classes such as Classifieds, Announcements, Notices, Obituaries, Tenders, Change of Addresses and etc.
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